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Master thesis autumn semester 2007 supervisor: professor tomas blomquist authors: hoang, thuy vu nga lapumnuaypon, kamolrat critical success factors in. 5 digital marketing trends in banking for 2016 game-changing innovations that will redefine the banking industry 3 digital means mobile great success. Identifying key success factors of strategic planning strategy management process, success factors, banking, branch managers process and the banking industry.